Customers will decide for themselves exactly how they will behave and whether or not to choose your business, your products or your website… when you’re acting as a customer, don’t you? Engagement needs to happen before they become a customer. (more…)
Make your content search engine friendly - Using specific keywords throughout your content can help people find you when searching for those keywords in search engines like Google. Your copywriting needs to relate to your audience. Be careful not to overuse and repeat these keywords too often just for the purpose of SEO (search engine optimisation) as search engines may penalise a site by reducing their rankings or banning them from search results. (more…)
Can I launch a website tomorrow and start to see money flowing into my account while I do more important things like catching up on my telly? Is the internet really a shortcut to the world of luxury cars and beach-front mansions?