Make your content search engine friendly - Using specific keywords throughout your content can help people find you when searching for those keywords in search engines like Google. Your copywriting needs to relate to your audience. Be careful not to overuse and repeat these keywords too often just for the purpose of SEO (search engine optimisation) as search engines may penalise a site by reducing their rankings or banning them from search results. (more…)

Corporations, authors, and experts of every stripe are finding that blogs can be valuable marketing and PR tools. But blogs aren’t for everyone…

So before you join the blogosphere, consider both the advantages and the caveats. Blogs are writing intensive. Most people would rather have root canal than write something coherent, pithy and provocative every day. It takes talent, skill and training to write down ideas clearly and make them interesting to read. (more…)

Here are several tips that they offer that apply to anyone blogging, not matter what industry you’re in:

Search Engine Marketing
Blogs give you an increased presence on major search engines, like Yahoo! and Google. A well-written, routinely updated, keyword-oriented blog can enhance your chances of garnering high rankings on search engine return pages. (more…)