Customers will decide for themselves exactly how they will behave and whether or not to choose your business, your products or your website… when you’re acting as a customer, don’t you? Engagement needs to happen before they become a customer. (more…)

Can I launch a website tomorrow and start to see money flowing into my account while I do more important things like catching up on my telly? Is the internet really a shortcut to the world of luxury cars and beach-front mansions?

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