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Four Types of Balance in Design
Visual balance is essential because it provides a sense of unity, order, and equilibrium. Your design needs to visually “hold together” in order to feel complete and harmonious.
But to be clear, balance doesn’t mean everything should be perfectly symmetrical. It just means that the visual weight of objects, space, and color is equally distributed across the page. Without balance, a design feels off-kilter, inconsistent, and unsettling.
- Symmetrical Balance
- Asymmetrical Balance
- Radial Balance
- Crystallographic Balance