Email marketing & newsletters
Would you like to easily and economically create newsletters and email content?... then we have the perfect solution for you!
Email marketing is cost effective, immediate, relevant and measureable and a great way to build upon the relationship you have with your customers.
We can create customised templates for you that allow you to add your own content and send to your mailing list... or we can do it for you!
The system is easy to use, no prior experience is required. You can import email addresses from almost any application, such as Outlook / Outlook Express, Excel, and easily integrates in with your existing web site, allowing users to subscribe to your newsletters at the click of a button.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the activity of adjusting webpages to increase the chances of appearing prominently in the most relevant search engine results for your product.
Search engine optimisation will ensure your website is easy for search engines to understand what your site is about, and ensure that all pages of your site are remembered for future searches. The way search engines index pages is continually changing. It is our business to keep informed of these practices and to apply this knowledge to your website to ensure that you get the best search ranking possible every time.
Social media is becoming increasingly popular and in conjunction with your website, is an effective way to promote some types of businesses and quite simple to setup and get started.
Facebook - There are two ways to use Facebook for business; create a page and facebook pay-per-click advertising.
Build a Presence - Connect with your audience, share your story and participate in real-time conversations quickly and easily on Facebook. Customise your Facebook presence with a company profile, and encourage people to 'like' your page. If they are a fan they will then receive news updates and notifications. You can also add relevant tools and applications for your audience such as events, photos, videos, and news. If you have news on your website echo.3 can include this automatically into your facebook page so that is kept current with very little effort.
Facebook Ads help you find your customers before they search. Whether your goal is to drive traffic to your site, advertise a product or promote a service, Facebook Ads allow you to reach your exact audience with relevant messages. Combined with a Facebook page, Facebook advertising can be a highly cost-effective way to generate leads and grow your business.
Twitter - Connects businesses to customers in real-time. Businesses can use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.
Video Marketing - YouTube is increasingly being used by people looking for instructional videos and information. This is a great opportunity for businesses to use videos to connect with your customers and without actually having to be present.
Most of the social media tools are free to use, but if implemented it is important to add content regularly to maintain and build your customer relationships.
There is an abundance of information available online, but if you would like to embrace social networking and take advantage of the opportunities that suit your business, please call us to discuss your requirements.
We suggest using Google Analytics on your website (free to all advertisers, publishers and site owners) to help analyse website traffic.
Google Analytics makes it easy to improve your results online:
- see how visitors actually interact with your site
- write better ads
- strengthen your marketing initiatives
- create higher-converting websites
- Contact us for more information about using google analytics »
Google AdWords ads are displayed along with search results when someone searches Google using one of your keywords.
Create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you.
Tips to maximise your results
- Create simple, enticing ads
- Include prices and promotions
- Use a strong call-to-action
- Include one of your keywords in your ad text
- Choose the best destination URL
Contact us now to find out more about how echo.3 can help you maximise your online presence.