Have you noticed these unusual graphics appearing on posters, magazines, clothes, billboards and shop windows?
They are called QR codes (quick response codes).
QR codes are similar to barcodes but can contain more information and are a very useful and practical way to allow the user to connect directly with online websites and landing pages, without the need to remember the details. This means a lot more information can be accessed that is not necessarily available in the printed space.
How do they work?
The user would need to have an application called a QR code reader installed on their mobile device, to scan the code. These apps are available free on iPhones and android phones. Using a mobile device with a camera, the code is scanned through the QR reader application, and a specific action would occur, such as view a web page, dial a phone number, send an email, or view a google map.
- Step 1 Launch the QR application on your mobile device
- Step 2 Point the camera at a QR code so that it is scanned
- Step 3 The QR reader decodes and translates the information
- Step 4 The web page is opened.
QR codes can be easily incorporated into your print and marketing materials. Used effectively they promote special offers and specific landing pages by enticing the viewer to find out more. These are some items to consider using a QR code with:
- Business Cards
- Brochures and Flyers
- Banner stands
Initially invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.