Social Media Strategy
Social media is an effective way to promote your business and drive business to your site.
Echo.3 can help to create a strong social media presence to boost client awareness by developing an online strategy, designing social media profiles that reflect your brand and adding relevant content.
Facebook - There are two ways to use Facebook for business; create a page and facebook pay-per-click advertising.
Build a Presence - Connect with your audience, share your story and participate in real-time conversations quickly and easily on Facebook. Customise your Facebook presence with a company profile, and encourage people to 'like' your page. If they are a fan they will then receive news updates and notifications. You can also add relevant tools and applications for your audience such as events, photos, videos, and news. If you have news on your website echo.3 can include this automatically into your facebook page so that is kept current with very little effort.
Facebook Ads help you find your customers before they search. Whether your goal is to drive traffic to your site, advertise a product or promote a service, Facebook Ads allow you to reach your exact audience with relevant messages. Combined with a Facebook page, Facebook advertising can be a highly cost-effective way to generate leads and grow your business.
Twitter - Connects businesses to customers in real-time. Businesses can use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.
LinkedIn - LinkedIn is a great platform to build and engage with your professional network. Access knowledge, insights and opportunities.
Google - Use Google to put the right info about your business on Search, Maps and Google+ so that customers can get in touch. When you get on Google, you make it easier for customers to find information about your business online, including hours, contact information and directions.
Video Marketing - YouTube is increasingly being used by people looking for instructional videos and information. This is a great opportunity for businesses to use videos to connect with your customers and without actually having to be present.
There is an abundance of information available online, but if you would like to embrace social networking and take advantage of the opportunities that suit your business, please call us to discuss your requirements.