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online marketing
- Email marketing & newsletters
- Search engine optimisation
- Traffic report
- Google Adwords
- Request a Quote
email marketing & newsletters
Email marketing is cost effective, immediate, relevant and measureable and a great way to build upon the relationship you have with your customers.
Would you like to easily and economically create newsletters and email content?... then we have the perfect solution for you!
We can create customised templates for you that allow you to add your own content and send to your mailing list... or we can do it for you!
The system is incredibly easy to use, no prior experience is required. You can import email addresses from almost any application, such as Outlook / Outlook Express, Excel, and easily integrates in with your existing web site, allowing users to subscribe to your newsletters at the click of a button.
Click here to find out more detailed information >>
search engine optimisation (SEO)
Search engine optimisation (SEO) is the activity of adjusting webpages to increase the chances of appearing prominently in the most relevant search engine results for your product.
Search engine optimisation will ensure your website is easy for search engines to understand what your site is about, and ensure that all pages of your site are remembered for future searches. The way search engines index pages is continually changing. It is our business to keep informed of these practices and to apply this knowledge to your website to ensure that you get the best search ranking possible every time. We take a holistic approach that considers all of the following:
User-friendly
Your site should look professional with clear navigation, layout and menu structure that makes it easy for visitors to get around and find what they are looking for. A site map helps provide an overview of all your content.
High quality content
Search Engines index sites based on what they find when they 'spider' them. People also rate sites based on what they find. So your website should be filled with informative, helpful, relevant and up-to-date information.
Technical considerations
There are lots of technical considerations to Search Engine Optimisation (SEO). Search engines use computer programs to look at your site, so you must make it as easy as possible for them to do this. This is what is known as being 'search engine friendly'. The use of keywords throughout your pages is good as long as they are relevant and natural. The copywriting needs to be good quality, helpful, and informative based on the subjects that are important to the business and your customers. Writing copy over-stuffed with keywords, whilst popular in the past, now has the reverse effect on ranking and is often penalised by search engines.
External links
One of the big factors of SEO is how many other websites think your site is good enough to link to. Search engines figure that the more popular the linking site is, the more credible your site must be. A lot of this linking is done without you knowing – people will just link to you because they like your site or find a particular article interesting. You can also submit your site to directories, offer exchange links with your clients and associates and set up pages on a variety of websites, such as YouTube or Twitter that link back to your website.
A reason for people to come back
The final piece of the SEO puzzle is to retain the visitors that you attract. Offer them something. Provide articles and useful information that they might link to. The more times they visit the better...
Contact us now to find out more about how Echo 3 can help you maximise your online presence.
traffic report
We suggest using Google Analytics on your website (free to all advertisers, publishers and site owners) to help analyse website traffic. Google Analytics makes it easy to improve your results online:
- see how visitors actually interact with your site
- write better ads
- strengthen your marketing initiatives
- create higher-converting websites
google adwords
Google AdWords ads are displayed along with search results when someone searches Google using one of your keywords.
Create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you.
Tips to maximise your results
- Create simple, enticing ads
- Include prices and promotions
- Use a strong call-to-action
- Include one of your keywords in your ad text
- Choose the best destination URL
Contact us now to find out more about how Echo 3 can help you maximise your online presence.
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