For small-to-medium business owners, who rely on a steady stream of customers and jobs, a sudden lull can seem like a catastrophe.
One of the smartest marketing tactics for businesses is email marketing. Here's why...
Email marketing is one of the most inexpensive ways you can reach a large number of customers. According to Business.com, for every $1 spent on email marketing, the return on investment is $44.
A call-to-action is inherent in most email messages. Hence, email has been shown to generate a response; whether you want your customers to call, visit your website, or stop by, your email message is designed to inspire action.
Email marketing, with or without sales messaging, puts your brand directly into your client’s inbox.
Sure. Built-in analytics means you’ll quickly and easily be able to see open rates, click-throughs, and often track customers from click to purchase.
Email messaging is delivered to your client via their inbox. This means, wherever and whenever they access their email, they’ll see you. Smartphones, tablets or desktops – your email message will look good on all platforms. And you only had to spend money on your message once.
The biggest brands use email marketing, just like small businesses. And the end result looks the same for everyone. So, put your business in the same category with the big brands of the world by using the same smarts.
While the first email you send may not generate 15 sales, it could easily generate 15 phone calls. That’s 15 opportunities to say hello and talk to potential customers one-on-one. That’s 15 opportunities to build a relationship that could bring repeat business for years to come.
According to a survey by MarketingSherpa.com, 91% of people want to receive relevant promotional emails.
Another survey by McKinsey proved that email marketing is actually 40 times more likely than Facebook or Twitter to lead to customer acquisition.
Email marketing can easily be forwarded by its recipients to other people they may know who might be interested. This type of viral sharing can help to grow your email list.
By using email to send out sales messages, as well as announcements, you can create excitement for your business and your brand.
Even if website visits aren’t your explicit call-to-action, chances are good people who receive your email will visit your website anyway. They may be curious about your offer or just want to see more of what you’re about.
Get in touch for a free assessment of what email marketing could do for your business.
